When we watch our favorite show in our television, there is common happening after certain time gap, yes I am saying about commercial advertisements. The ads are integrated part of marketing. A company’s popularity, sales promotion mostly depends on it. In the age of internet the web marketing, sales promotions have been very integrated part otherwise the organization will not flourish. The most cost effective way of marketing and it can earn extra revenue increasing more customer base. It is the blessing of internet which makes globalization to a large extent.
The gap in our channel is very usual manner to us. We have been accustomed to watch the commercial break. Nowadays the advertisements are very touchy. In the age of internationalization it has been a way to touch the public sentiments to promote and create utility of any goods and services. Insurance, privates’ bank advertisements are instances. In case of material you can find Cadbury chocolate, greetings card, health drink ads. Selling of emotion is now technique to get new consumer and create want of certain products or services. It leads to consumerism. In the world, Americans are mostly addicted of these.
Is everything bad in the commercial break? Certainly not and it should be not. Some are very beneficial for selection of appropriate goods and services. The TV promo of essential goods and services are beneficial. We cannot deny the advertisements of furniture which is very very useful for domestic as well as commercial uses. From traditional to contemporary all are significant for our daily life use. Commercial houses are most admirer of furniture as it is necessary for their use. Without proper desk, table, chair we cannot imagine an office. In a single room office there is at least chair, desk, cupboard etc. Now imagine a bank, corporate workstation, how much there is essential furniture. When a person is visiting a corporate place he will expect that in the reception of that place would have at least visitor chairs. Without proper sitting arrangement it would be painful for the elderly person to wait for hours in banks or other types of customer oriented working areas. They would be happy if they get the touch of humanity. Ergohuman Chairs are well recognized by customers through proper publicity. Many a times the furnishing agencies often sign contracts with well known publishing and media houses that can help them in reaching to the prospective customers. Consumers of well designed modern fittings are mainly corporate entity and the rich residential houses who can afford to pay the right price. The manufacturing concerns of equipments are well aware about individual demand of their esteemed client and accordingly tray to satisfy them. So when we see any advertisements in any form or way we hopefully think about its necessity in our daily life. Advertisements help know the name of some products. We should be tactful which is for necessity and which is only for consumerism.